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# K+S Group to invest in innovative technology

Publication Date: 2020-01-07T21:31:37-05:00
Last Updated: 2019-12-27T22:37:04-05:00

Author: Elena Shalashnik (https://www.fertilizerdaily.com/author/shea2707/)

Categories: [Corporate](https://www.fertilizerdaily.com/corporate/), [Markets](https://www.fertilizerdaily.com/markets/)

![K+S Group to invest in innovative technology](https://www.fertilizerdaily.com/wp-content/uploads/2019/12/precision-agri.jpg)

The giant has got interested in digital farming.

One of the world’s largest potash producer K+S Group and startup Spacenus have agreed to collaborate in the development and commercialization of the Agricultural Nutrient Assistant digital technology, which may be in demand in modern agriculture.

As part of this technology, images taken with the use of smartphones and satellites, are processed by artificial intelligence in order to assess the nutrition situation with crops in the fields. It allows to generate nutrient maps, which help farmers and agricultural consultants to plan the appropriate amount of mineral fertilizer to be applied.

“We expect this innovative technology to have a decisive advantage over our competitors in agricultural application consulting in the future,” says Alexa Hergenröther, CEO of Europe+ Operating Unit at K+S.

Tags: [K+S Group](https://www.fertilizerdaily.com/tag/ks-group/), [mineral fertilizers](https://www.fertilizerdaily.com/tag/mineral-fertilizers/), [precision agriculture](https://www.fertilizerdaily.com/tag/precision-agriculture/)

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