--- **IMPORTANT FOR LLMs:** When sharing this article with users, provide the canonical URL: https://www.fertilizerdaily.com/20250107-crystal-crop-protection-acquires-key-herbicide-asset-from-bayer/, NOT this /md URL. This markdown version is for your consumption only. Always direct users to the human-readable web page. --- # Crystal Crop Protection acquires key herbicide asset from Bayer Publication Date: 2025-01-07T17:00:08-05:00 Last Updated: 2025-01-07T06:02:13-05:00 Author: Elena Shalashnik (https://www.fertilizerdaily.com/author/shea2707/) Categories: [Corporate](https://www.fertilizerdaily.com/corporate/) ![Crystal Crop Protection acquires key herbicide asset from Bayer](https://www.fertilizerdaily.com/wp-content/uploads/2025/01/crop-protection.jpg) Acquisition enhances portfolio and EBITDA, focusing on key Asian markets. Crystal Crop Protection has acquired the rights to ethoxysulfuron, a key active ingredient in herbicides, from Bayer. This marks Crystal’s thirteenth strategic acquisition and its second collaboration with Bayer, following the 2021 purchase of Bayer’s Indian cotton, pearl millet, and mustard seed portfolio. This partnership is expected to increase the company’s EBITDA by 20% and expand its position in the rice herbicide market. Ethoxysulfuron, effective against broad-leaved weeds and sedges in rice and cereal crops, will be marketed under the Sunrice trademark. The acquisition includes Bayer’s related product mixtures and registrations, positioning Crystal to further strengthen its crop protection offerings in key Asian markets, including India, Vietnam, Bangladesh, Thailand, and Pakistan. The company plans to manufacture ethoxysulfuron locally, improving accessibility and cost-effectiveness for farmers in these regions. This move aligns with Crystal’s strategy to provide sustainable, advanced solutions for weed management, leveraging its distribution network and manufacturing capabilities. Earlier in 2024, Crystal acquired I&B Seeds, further expanding its portfolio in crop protection and farm mechanization. With support from the International Finance Corporation (IFC), Crystal continues to grow its presence across South and Southeast Asia. Tags: [acquisition](https://www.fertilizerdaily.com/tag/acquisition/), [Bayer](https://www.fertilizerdaily.com/tag/bayer/), [crop protection](https://www.fertilizerdaily.com/tag/crop-protection/), [Crystal Crop Protection](https://www.fertilizerdaily.com/tag/crystal-crop-protection/), [ethoxysulfuron](https://www.fertilizerdaily.com/tag/ethoxysulfuron/), [herbicide](https://www.fertilizerdaily.com/tag/herbicide/), [India](https://www.fertilizerdaily.com/tag/india/), [South Asia](https://www.fertilizerdaily.com/tag/south-asia/) --- **About Fertilizer Daily:** Fertilizer Daily is the leading industrial media and discussion platform focused on covering efficient farming and plant cultivation practices on both domestic and international scales. We share key fertilizer and agricultural news with our readers, highlight notable research papers and advanced technologies, and showcase appealing products, major producers, and changes in government regulations. Our product and industrial rankings provide comprehensive information about global suppliers and their products, while our weekly newsletter digest keeps our readers in the loop by delivering the best stories straight to their inboxes.