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# Engro Fertilizers further expands in Punjab with new distribution center

Publication Date: 27.01.2025, 14:00

The company inaugurated a new Markaz Centre in Muridke, Punjab, to distribute high-quality fertilizers at government-regulated prices, enhancing support for local farmers.

Engro Fertilizers, one of Pakistan’s leading urea producers, inaugurated a new Markaz Centre in Muridke, Punjab, on January 26. This initiative is part of the company’s support for the government’s efforts to ensure the availability of high-quality fertilizers at government-regulated prices. The new center in Muridke joins existing ones in Bahawalpur, Sargodha, and Sahiwal, significantly expanding the reach of services provided to farmers across these regions.

During the inauguration event, the Federal Minister for Industries and Production of Pakistan, Rana Tanveer Hussain, reiterated the government’s commitment to bolstering the country’s agricultural sector and improving farmers’ livelihoods. He emphasized the collaboration between the government and the fertilizer industry to ensure the continuous availability of fertilizers at controlled prices. Hussain praised Engro Fertilizers for their role in establishing Markaz Centres, which aim to curtail hoarding and price manipulation by intermediaries.

Ali Rathore, CEO of Engro Fertilizers, commended the government’s dedication to agriculture and farmer welfare. “Engro Fertilizers is dedicated to enhancing the agricultural sector by ensuring that our farmers have timely access to high-quality fertilizers at official prices,” Rathore stated. He further highlighted the recent launch of the UgAi app, Pakistan’s first integrated agri-e-commerce platform. This platform allows farmers to purchase fertilizers at official prices and utilize advanced drone technology and satellite imagery to monitor crops effectively, reduce costs, and increase yields.

Additionally, in response to the current market dynamics and farmer economics, Engro Fertilizers has announced a temporary off-season sales incentive for urea, supporting the industry’s value chain and ensuring that farmers receive necessary support during critical planting and growing seasons.

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