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# Genesis Fertilizers announces leadership transition amid project development

Publication Date: 04.07.2025, 12:00

Founding CEO steps down as company advances design phase for Belle Plaine facility.

Genesis Fertilizers has announced a change in leadership as the company advances toward the next phase of its proposed nitrogen fertilizer production and distribution project. Jason Mann, a founder of the company, has stepped down from his roles as Chief Executive Officer, President, and Chair of the Board of Directors. He will continue to serve as a director.

Garth Whyte, previously the Lead Director, has assumed the position of Interim Chair of the Board. The Board, which includes independent directors Ian Craven, Kathy Jordison, and Whyte, has initiated a search for a new Chief Executive Officer.

The leadership change is part of a planned transition, reflecting the company’s move from early-stage planning into the design and engineering phase of the Belle Plaine fertilizer production facility. “Jason’s early leadership helped bring Genesis Fertilizers from vision to reality,” Whyte said in a statement. “As we move into the design and development phase, our focus remains on delivering a world-class fertilizer facility that gives Canadian producers more control over their supply chain.”

Genesis Fertilizers aims to develop a centralized nitrogen fertilizer plant near Belle Plaine, Saskatchewan, supported by a Western Canadian distribution network. The company’s model focuses on enhancing producer access to inputs by reducing supply chain dependency and offering regionally optimized services through farmer-focused distribution centres.

The project remains in the pre-construction stage and is subject to financing and regulatory approvals. Genesis Fertilizers emphasized the forward-looking nature of its plans, noting risks including capital access, input sourcing, and market conditions.

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