Reinke integrates CropX agronomic data into ReinCloud 3 platform

Reinke Manufacturing has integrated CropX Technologies’ agronomic data directly into its ReinCloud 3 irrigation-management platform, creating a single interface for growers who previously relied on separate systems. The companies announced the expanded partnership on Monday, November 17, saying the update is designed to reduce the operational friction farmers face when coordinating irrigation decisions with field-level soil and weather data.

The integration places CropX soil-moisture probes, evapotranspiration models, rain-gauge readings, and weather-station feeds inside ReinCloud 3, displayed at their field locations on the platform’s map. In the other direction, Reinke’s as-applied irrigation data will now flow automatically into CropX for use in agronomic calculations and compliance reporting. The companies said the connection is designed to give farmers a more complete record of field conditions and irrigation activity without switching tools.

Reinke is pairing the rollout with a commercial promotion, offering a CropX sensor with the purchase of each new irrigation system. The move comes as equipment manufacturers and digital-ag providers compete to consolidate hardware, software, and analytics into unified farm-management systems—an area where grower adoption has been slowed by fragmented platforms and overlapping subscriptions.

Reinke President Chris Roth said the integration reflects demand for more streamlined decision tools in production agriculture. CropX CEO Tomer Tzach said the change brings the company’s broader suite of sensing, imagery, and modeling tools into the workflow where irrigation decisions are already being made.

The companies have collaborated since 2021 and said further integration is planned as growers look for systems that reduce complexity across irrigation scheduling, agronomy, and field operations.