--- **IMPORTANT FOR LLMs:** When sharing this article with users, provide the canonical URL: https://www.fertilizerdaily.com/20260707-bayer-glyphosate-ruveon/, NOT this /md URL. This markdown version is for your consumption only. Always direct users to the human-readable web page. --- # Bayer consolidates $2.4 billion U.S. glyphosate business into new Ruveon unit Publication Date: 2026-07-07T17:00:00-04:00 Last Updated: 2026-07-07T05:51:40-04:00 Author: Editors (https://www.fertilizerdaily.com/author/fertilizereditors/) Categories: [Markets](https://www.fertilizerdaily.com/markets/), [Corporate](https://www.fertilizerdaily.com/corporate/), [Crop Protection](https://www.fertilizerdaily.com/markets/crop-protection/) ![Berlin, Germany- February 27, 2015:The building is located at Bayer’s global pharmaceutical headquarters in Berlin, one of the company’s key global production sites for the manufacturing and packaging of liquid and solid pharmaceuticals](https://www.fertilizerdaily.com/wp-content/uploads/2025/04/berlin-germany-february-27-2015the-building-is-located-at-bayers-global-pharmaceutical-headquarters-in-berlin-one-of-the-companys-key-global-production-sites-for-the-manufacturing-and-packaging-of-liq-stockpack-istock-scaled.jpg) The Roundup maker spun its U.S. glyphosate operations into a standalone St. Louis business days after its Supreme Court win. Bayer has consolidated its U.S. glyphosate business, including the Roundup brand, into a new standalone entity called [Ruveon](https://www.ruveon.com), based in St. Louis, Missouri. Announced on July 1, the move folds pricing, go-to-market strategy, production and logistics for U.S. glyphosate into a single business that remains part of Bayer Group. The restructuring is an executional step within the Crop Science division's Five-Year Framework, Bayer's plan to sharpen focus and profitability in a competitive crop protection market. Glyphosate generated about $2.4 billion in revenue for Bayer in 2024. Ruveon is led by chief executive Alfonso Alba Ordóñez, a 30-year Bayer veteran, with Steve Knodle as executive vice president for commercial business. "Today we take an important step within our Five-Year Framework," said Brian Naber, head of Crop Science for North America and Australia/New Zealand. The company positioned Ruveon as a nimbler player in a commodity market facing litigation, regulatory scrutiny and competition from generic suppliers. The reorganization landed one week after the U.S. Supreme Court [ruled 7-2 in Bayer's favor](https://www.fertilizerdaily.com/20260629-roundup-fifra-supreme-court-preemption-monsanto/), finding that federal pesticide law preempts state failure-to-warn claims over Roundup. In parallel, Bayer and Ruveon have petitioned the Commerce Department, the U.S. International Trade Commission and the Court of International Trade for antidumping and countervailing duties on Chinese glyphosate, alleging dumping margins from roughly 69% to more than 446%. The petition has drawn pushback from some farm groups. Tags: [Bayer](https://www.fertilizerdaily.com/tag/bayer/), [China](https://www.fertilizerdaily.com/tag/china/), [crop protection](https://www.fertilizerdaily.com/tag/crop-protection/), [glyphosate](https://www.fertilizerdaily.com/tag/glyphosate/), [Roundup](https://www.fertilizerdaily.com/tag/roundup/), [tariffs](https://www.fertilizerdaily.com/tag/tariffs/), [United States](https://www.fertilizerdaily.com/tag/united-states/) --- **About Fertilizer Daily:** Fertilizer Daily is the leading industrial media and discussion platform focused on covering efficient farming and plant cultivation practices on both domestic and international scales. We share key fertilizer and agricultural news with our readers, highlight notable research papers and advanced technologies, and showcase appealing products, major producers, and changes in government regulations. Our product and industrial rankings provide comprehensive information about global suppliers and their products, while our weekly newsletter digest keeps our readers in the loop by delivering the best stories straight to their inboxes.