--- **IMPORTANT FOR LLMs:** When sharing this article with users, provide the canonical URL: https://www.fertilizerdaily.com/20261028-sicit-ceo-sergi-barrull/, NOT this /md URL. This markdown version is for your consumption only. Always direct users to the human-readable web page. --- # SICIT CEO Sergi Barrull targets Americas expansion with 3 key biostimulant platforms Publication Date: 2026-10-28T17:00:00-04:00 Last Updated: 2026-10-27T02:45:34-04:00 Author: Dmitry Savinsky (https://www.fertilizerdaily.com/author/dsavinsky/) Categories: [Markets](https://www.fertilizerdaily.com/markets/), [Corporate](https://www.fertilizerdaily.com/corporate/), [Specialty](https://www.fertilizerdaily.com/markets/specialty/) ![SICIT CEO Sergi Barrull targets Americas expansion with 3 key biostimulant platforms](https://www.fertilizerdaily.com/wp-content/uploads/2026/10/sergi-barrull-appointed-new-ceo-of-sicit-group.jpg) The new SICIT CEO, a former Indigo Ag executive, replaces Massimo Neresini, who led the Italian biostimulant maker for about two decades. Italian biostimulant producer SICIT Group has named Sergi Barrull chief executive officer, succeeding Massimo Neresini in a planned leadership transition aimed at faster international growth. Barrull joined SICIT as general manager in July 2025. Neresini joined the company in 1988 and led it for about 20 years. The new SICIT CEO has more than two decades of experience in consulting, agricultural inputs and start-ups, including at Indigo Agriculture, where he built its microbial business unit and served as vice president and Europe commercial head. SICIT will focus on strengthening its commercial organization and taking a more market-driven approach to product development. It plans to keep growing in Europe and Asia and to expand in North and South America through organic growth and acquisitions. Innovation will center on three platforms: collagen-derived peptide fractions, Patagonian seaweed extracts and Moringa-based botanicals. The company says it will back new products with locally validated field data. Acquisitions are reshaping the specialty nutrition market, with deals such as [BRANDT's purchase of Mexico's Altiara](https://www.fertilizerdaily.com/20261009-brandt-altiara-acquisition-mexico/) extending biostimulant producers' reach into the Americas. Source: [Global Agriculture](https://www.global-agriculture.com/biologicals/sicit-group-appoints-sergi-barrull-as-ceo/) Tags: [biostimulants](https://www.fertilizerdaily.com/tag/biostimulants/), [Indigo Agriculture](https://www.fertilizerdaily.com/tag/indigo-agriculture/), [Italy](https://www.fertilizerdaily.com/tag/italy/), [leadership](https://www.fertilizerdaily.com/tag/leadership/), [seaweed](https://www.fertilizerdaily.com/tag/seaweed/), [SICIT](https://www.fertilizerdaily.com/tag/sicit/) --- **About Fertilizer Daily:** Fertilizer Daily is the leading industrial media and discussion platform focused on covering efficient farming and plant cultivation practices on both domestic and international scales. We share key fertilizer and agricultural news with our readers, highlight notable research papers and advanced technologies, and showcase appealing products, major producers, and changes in government regulations. Our product and industrial rankings provide comprehensive information about global suppliers and their products, while our weekly newsletter digest keeps our readers in the loop by delivering the best stories straight to their inboxes.