DTN launches Ag Hub to integrate farm analytics and grain trading

DTN, a US-based agricultural data and technology provider, has launched Ag Hub, a platform that links farm-level production and storage data with grain origination and agribusiness sales. The launch reflects a broader trend in global grain markets toward digitization and integrated trading systems.

The platform brings together DTN’s Grain Intelligence and Farm Intelligence suites, along with Grain Discovery, a digital origination tool the company acquired in 2025. Ag Hub is designed to give agribusinesses, grain buyers and agricultural retailers a single view of market intelligence and operational workflows.

“Ag Hub connects data and workflows to help buyers act on opportunities more quickly,” said Grey Montgomery, DTN’s general manager for agriculture. “Our customers do not operate in silos, and their technology should not either.”

Grain Intelligence helps merchandisers and originators track where grain is available, when to act and at what price. It provides farm- and draw-area-level yield estimates, on-farm storage inventories and operator details to guide origination decisions. The system integrates with enterprise resource planning (ERP) and customer relationship management (CRM) software, reducing the need to manage multiple disconnected applications.

Grain Discovery focuses on transaction execution, offering digital bids, electronic contracts, CRM functionality and traceability workflows. DTN plans to further integrate Grain Intelligence and Grain Discovery during 2026, allowing users to move from market insight to contract execution within a single platform. This integrated approach streamlines origination, supports compliance, and strengthens producer engagement.

Farm Intelligence, the next generation of DTN’s Farm Market iD datasets, targets ag retailers, cooperatives and input suppliers. The platform links field-level data to land operators and overlays information on crops, acreage, yields and input use, helping agribusinesses size markets, analyze market share, prioritize territories and reduce customer churn.

While Ag Hub currently relies on US farm data covering roughly 95% of operations, its capabilities—linking production and storage information to trading, integrating with ERP and CRM systems, and streamlining bids and compliance—address challenges faced by grain handlers worldwide. Platforms combining farm analytics with digital trading execution are gaining traction from Brazil to Europe, as agribusinesses seek more efficient, data-driven decision-making.

DTN said Ag Hub reflects a broader effort to connect intelligence across the agricultural ecosystem, enabling agribusinesses to respond more quickly to market shifts and operate in an increasingly data-driven environment.