EuroChem expands digital push in Asia with new farmer-focused websites

EuroChem has launched two new product websites targeting farmers in the Asia-Pacific region, expanding its digital outreach as part of a broader international growth strategy. The company introduced a Chinese-language platform focused on the domestic market, alongside an English-language regional site offering agronomic recommendations and farmer case studies across 13 countries in Asia and Oceania.

The websites present fertilizer portfolios adapted to local soil and climate challenges, including waterlogging, moisture deficits, soil degradation in northeastern China’s black soils, and acidified red-yellow soils in the south. The platforms highlight complex NPK brands such as ENTEC, Fertiva and Nitrophoska, and include crop nutrition programs covering more than 80 crops, ranging from grains and vegetables to specialty crops such as tea, sugar cane and ginseng.

EuroChem said the initiative supports its strategy of combining global production capacity with localized agronomic expertise. The company distributes products across China and other Asian markets through regional partners, and said the new online resources are designed to help farmers make more informed decisions on mineral nutrition under varied growing conditions.