FFC’s Sona Centers and FMC partner to provide a wide range of agricultural solutions

Fauji Fertilizer Company (FFC) and FMC announced a strategic partnership through FFC’s flagship retail outlet chain, Sona Centers. The new alliance is set to bolster agricultural productivity, improve farmer livelihoods, and enhance food security in Pakistan.

The collaboration leverages FMC’s advanced crop protection technologies alongside Sona Centers’ robust distribution network, offering farmers access to premium agricultural inputs and expert advice. This initiative is poised to transform agricultural practices across Pakistan by promoting sustainable techniques and improving decision-making at the grassroots level.

Haseebullah Zahur, Director at FMC, emphasized the commitment to farmer success, stating, “This partnership reflects our dedication to the prosperity of farmers. Together with Sona Centers, we are bringing state-of-the-art resources and knowledge to the farming community, helping them to increase yields, minimize losses, and achieve sustainable development.”

Sona Centers, known for its comprehensive range of agricultural products and solutions, strengthens its direct-to-market strategy through this partnership, ensuring that farmers receive adequate and affordable crop protection solutions. Jahangir Piracha, MD & CEO of FFC, highlighted the benefits of such collaborations, noting, “At Sona, we are committed to partnerships that bring about tangible improvements in agriculture. Working with FMC allows us to empower farmers, boost their productivity, and contribute significantly to national food security.”