ADM and REDSTAR partner to expand distribution of NeoVita 43 biostimulant under the REDVITA 43 brand

ADM has signed a distribution agreement with REDSTAR to increase the availability of NeoVita 43, which REDSTAR will market as REDVITA 43. REDSTAR will manufacture and distribute the product through its agricultural retail network and direct sales channels in the Midwest and Rocky Mountain regions.

REDVITA 43 uses the same formulation as ADM’s NeoVita 43, a sugar-based biostimulant that stimulates soil microbial activity, improves nutrient use efficiency, and supports early crop growth. The companies report that multiyear field trials at the University of Illinois at Urbana-Champaign found that, when applied with liquid starter fertilizer, the product increased corn yields by up to seven bushels per acre compared to starter fertilizer alone.

According to the companies, REDVITA 43 can be applied with liquid starter fertilizer at planting or as a foliar treatment to enhance herbicide performance and provide crops with a rapid energy source. The product will be available in bulk and tote formats, and REDSTAR plans to expand adoption through its dealer and grower network in 18 U.S. states.