EuroChem promotes its complex fertilizers to coffee growers in Brazil

EuroChem is presenting its Fertiva range of complex fertilizers at the Alta Café exhibition in Franca, Brazil, taking place from April 8 to 10. The event is a key meeting point for global coffee producers and agricultural specialists, focused on innovations in the coffee-growing sector.

Fertiva products are being positioned as a tool to help Brazilian coffee farmers enhance both the yield and quality of their beans. According to EuroChem, the line offers a comprehensive mix of up to seven nutrients per granule, including nitrogen, phosphorus, potassium, sulfur, magnesium, boron, and zinc.

The formulation is designed to support plant nutrition throughout the growing season while preserving soil fertility and ecological balance. The company highlights the prolonged-release mechanism of the fertilizer as a key feature for maintaining consistent crop nutrition.

Brazil is the world’s largest coffee producer, with 2.25 million hectares planted with Arabica and Conilon (a variety of Robusta), according to data from the National Supply Company of Brazil (Conab).

The Fertiva line is also marketed under the Avrora trademark in Russia.