Groundwork BioAg names Alon Werber CEO as co-founder Yossi Kofman becomes chairman

Groundwork BioAg, the Israeli bioagriculture company specializing in mycorrhizal solutions and carbon sequestration programs, has announced a leadership change intended to accelerate its international growth. Co-founder Yossi Kofman will move from CEO to chairman, while Alon Werber, a seasoned executive with experience scaling technology companies, takes the helm as CEO.

The leadership shift comes as Groundwork BioAg expands its footprint across 23 countries, including the US, Brazil, India, and China. The company’s flagship Rootella inoculants, applied on 5.5 million acres worldwide, are designed to enhance soil health, boost crop yields, and sequester carbon. Its Rootella Carbon program, launched in 2023, has attracted significant interest from growers seeking verified carbon credits, with demand outpacing supply and creating a waiting list of participants. Some investors suggest Groundwork BioAg could reach “gigacorn” status—removing one gigaton of carbon within a decade—if growth continues.

Alon Werber brings experience from Pixellot, an AI-powered sports video company he helped expand into 70 markets, and served on Netafim’s board strategy committee, guiding growth at one of the world’s largest irrigation firms. His appointment signals a focus on scaling operations, strengthening global market positioning, and capitalizing on the growing intersection of agriculture and climate solutions.

“Groundwork BioAg stands out for its pioneering technology at the crossroads of agriculture and climate solutions,” Werber said. “We aim to accelerate global expansion and deepen the company’s climate impact.”

The move comes amid a rapidly evolving market for agricultural carbon credits. Analysts estimate the voluntary carbon market tied to soil and regenerative agriculture could reach several billion dollars within the next decade, attracting startups, agribusiness giants, and food companies looking to bolster sustainability credentials. Groundwork BioAg competes with firms such as Indigo Ag and Nori, which also offer carbon programs and digital tools to verify soil carbon sequestration.

Board member Nelson Switzer of Climate Innovation Capital said the leadership change positions Groundwork BioAg to capitalize on rising demand. “The company has the technology, team, and market momentum to deliver exactly what farmers, soils, markets, and consumers need,” he said.

The transition highlights the commercial appeal of regenerative farming and carbon-smart practices as agribusiness and food companies increasingly seek resilient supply chains and measurable climate impact. Groundwork BioAg’s growth strategy underscores the convergence of agricultural innovation and climate-focused investment in a sector poised for rapid international expansion.