EuroChem launches digital portal for Armenian farmers

EuroChem has launched a new digital platform designed for farmers in Armenia, offering localized access to mineral fertilizers and crop nutrition solutions. The website, available in Armenian, provides information on nitrogen, phosphorus, and potassium fertilizers, as well as sulfur-based NPK blends, water-soluble products, and liquid plant nutrition complexes.

The company said the resource will be regularly updated to support agricultural producers and improve accessibility to product information. A similar portal has already been introduced in Kazakhstan.

Agriculture remains a core sector of Armenia’s economy, with increasing cultivation of grains, fruits, and vegetables, much of which is exported to Russia. Expanding farmland and the adoption of modern farming technologies have contributed to rising demand for digital tools that support efficiency and yield improvements.

Alongside the new website, EuroChem has introduced anti-counterfeiting measures in the Armenian market. Fertilizers are now distributed in packaging marked with special stitching, which can be verified under ultraviolet light. The company said this system helps farmers and distributors ensure product authenticity.

“Armenia has a highly developed agro-industrial complex, and we intend to support this not only through the supply of mineral fertilizers but also with digital services and innovative tools,” said Firdausa Yunusova, Head of CIS Sales at EuroChem. “We hope the new portal will help farmers make more informed decisions and increase production while maintaining soil fertility.”