ADAMA launches Phenatic herbicide to bolster cereal weed control programs

ADAMA has announced the U.S. launch of Phenatic herbicide, a Group 4 phenoxy product aimed at improving broadleaf weed control in cereal crops and strengthening program-based weed management approaches. The product is designed for post-emergence use and positioned as a flexible tank-mix partner to support more consistent control across wheat, barley, oats, and rye.

According to the company, Phenatic offers systemic activity that enables more complete control of susceptible weeds while integrating with commonly used cereal herbicides. The product is intended for early post-emergence application windows, allowing growers to address weeds before they significantly impact yields. Target species include kochia, pigweed, ragweed, mustards, and lambsquarters.

ADAMA said the herbicide can be used alongside other active ingredients such as bromoxynil, dicamba, and sulfonylureas to expand the weed control spectrum and improve application efficiency. The addition of a phenoxy mode of action is also expected to support resistance management strategies as growers face increasing herbicide resistance challenges.

The launch reflects a broader shift toward program-based agronomy, where multiple products and modes of action are combined to enhance performance and maintain long-term field productivity.