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      Home / AgTech & Research

      Pessl Instruments and FarmBlick to merge farm data on unified platform

      Elena Shalashnik avatar Elena Shalashnik
      November 6, 2025, 12:00 pm
      November 6, 2025, 12:00 pm
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      Pessl Instruments and FarmBlick to merge farm data on unified platform
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      Austria’s Pessl Instruments and Germany’s FarmBlick are combining their digital agriculture systems to give farmers a single platform for weather, soil, and crop data. By linking Pessl’s METOS network of IoT sensors with FarmBlick’s Community App, the collaboration seeks to simplify farm data management and improve how operational information is turned into actionable decisions.

      The integrated system will consolidate soil scans, sampling data, yield maps, driving lanes, and application maps on one dashboard, reducing the need for switching between multiple software tools or entering data multiple times. Sensor measurements will be interpreted in context rather than displayed in isolation, connecting soil moisture, weather forecasts, and field conditions with practical management actions such as irrigation timing, fertilization, or disease prevention.

      The initiative brings together complementary strengths: Pessl Instruments, founded in 1984 and now part of Lindsay International, contributes decades of experience in field sensor technology, data modeling, and high-precision weather forecasting, with its METOS line including weather stations, soil moisture and leaf wetness sensors, soil scanners, and AI-powered insect traps. FarmBlick, headquartered in Sulzfeld, focuses on data visualization and interface integration, combining real-time operational insights with a network of system partners, including machinery manufacturers and agricultural software providers. Its Community App offers user-friendly access to maps, application tools, and operational data, supported by in-house soil analysis services, including gamma spectrometry.

      Technical alignment and concept development are currently under way, with a prototype expected in 2026 and pilot farms testing the system in daily operations before wider rollout. Planned features include automated alerts for drought and disease pressure, AI-generated maps from sensor readings, connected forecast models, and trafficability models to guide machinery logistics — identifying where and when field operations can occur.

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      Executives said the platform is designed to provide practical advantages for farmers, advisers, and contractors, including transparency, by displaying all key data at a glance; efficiency, by reducing duplicate entries; and operational value, by enabling field decisions directly from visualized information.

      The partnership reflects a broader trend in Europe’s agtech sector toward interoperable digital ecosystems, where previously isolated tools are being connected to simplify farm management and improve sustainability. According to company representatives, the integration is particularly relevant for medium-sized farms that often struggle to manage multiple digital systems. “Farmers need tools that work together rather than compete for attention,” a FarmBlick spokesperson said.

      If successful, the collaboration could serve as a model for other regional initiatives, demonstrating how hardware, analytics, and visualization can be combined into a single operational framework. By reducing digital complexity, the Pessl–FarmBlick platform aims to make precision farming more accessible while advancing data-driven, sustainable practices across European agriculture.

      Austria
      digital platform
      Europe
      FarmBlick
      Germany
      innovation
      METOS
      partnership
      Pessl Instruments

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