Agri Spray Drones and WinField United form marketing partnership to promote drone-based crop application

Agri Spray Drones, a US supplier of agricultural spray drone systems, and WinField United, the crop inputs and agronomy arm of Land O’Lakes, have signed a co-marketing agreement aimed at accelerating adoption of drone-based application technologies across American farming.

The companies said they will jointly promote ASD’s spray drone platforms alongside WinField United’s portfolio of adjuvants — additives used to improve the performance of crop protection and nutrition products — through coordinated training, research trials and field demonstrations. The partnership will target agricultural retailers, agronomists, custom applicators and growers as interest in aerial application tools continues to expand.

As part of the arrangement, WinField United will use ASD’s latest drone systems in testing programs to evaluate how its adjuvant products perform when applied via drone. The results are expected to inform product guidance and use recommendations as retailers and applicators incorporate unmanned aircraft into their operations.

ASD, which provides drone hardware, operator training and technical support, will in turn draw on WinField United’s agronomic data, research network and product specialists to strengthen training programs for drone operators and distributors. The companies said the goal is to improve consistency and confidence in drone-based applications, particularly as the technology moves beyond early adopters.

The collaboration also includes a coordinated presence at industry events, joint educational programs and comparative field trials, including activities within WinField United’s Answer Plot demonstration system. Both sides plan to share performance data and develop technical materials intended to guide best practices.

Drone application has been adopted more widely in recent seasons as growers seek tools that can operate in narrow weather windows, reduce soil compaction and access fields that are difficult to reach with ground rigs. Industry participants say broader use will depend on demonstrating that aerial application can deliver results comparable to conventional equipment.

By pairing drone hardware with established crop input programs and field research, the companies aim to position aerial application as a more routine part of retail agronomy services rather than a niche offering.